Photography has magical powers. Have you realized this yet?

Can you imagine how many lives have been touched by photography?
For a growing number of young adults, wedding photography has become a new career path that was never contemplated before.
Giving opportunity for these new professionals to be their own boss, travel the world and create glorious images that capture a couple’s love.
Don’t get it twisted, this work is not for everybody and it is definitely not easy.
Like any business, time and money is needed and growing the business takes constant care but for those who dare chase it, the risk is worth every effort.

Daniel Cruz has gotten our attention as one of those individuals who dare take the plunge into the deep and find himself excelling. With a simple, elegant mixture of “in the moment” lifestyle shots that capture the moment so perfectly, it’s no wonder why he is on the “list” of photographer to check out for the upcoming year. Check out his journey below:


IEPR Daniel, first off, before we start with photography, we will do some quick Q&A…


IEPR Favorite color:
Daniel Blue
IEPR Favorite song:
Daniel “Split The Sea” – Arms Like Yours
IEPR Favorite movie:
Daniel Zero Dark Thirty / The Pursuit of Happyness
IEPR Favorite lens:
Daniel Nikon 35mm 1.4
IEPR Favorite season:
Daniel Fall
IEPR Favorite leisure activity:
Daniel Running
IEPR Favorite car:
Daniel 1966 Chevy Camaro SS
IEPR Favorite food:
Daniel Panang Curry, all day.

IEPRGood… got that out of the way. Just wanted to give people a brief about you. So tell us how you long ago you got started in photography and are you currently shooting professionally.

Daniel I began pursuing photography fresh out of high school. My parents got me a Nikon D40 with a kit lens one Christmas and I started shooting everything. Rock, my dogs, skies. I just wanted photos. Back then I was also in a hardcore band (I play guitar) and photographed other bands at shows. And yes, I am a professional boutique wedding photographer.

IEPR How do you think you have differentiated your style from the sea of photographers already out there?

Daniel I’m as different to everyone as you and I are. When you focus on being yourself and shooting what you feel, it can’t be replicated.

IEPR Do you feel that wedding photography will be a life long pursuit?

Daniel That is a very tough question! You know what? I’ll pursue it as long as it makes me happy, and having said that, as long as I’m able to.

IEPR What do you love most about your job as a photographer?

Daniel Man, where do I begin!? It’s been the hardest, most rewarding thing I’ve ever done. I get to work for myself and I get to meet beautiful people while traveling. Even before I started photography, it was who I was/am.

IEPR What is the hardest thing you didn’t expect about being a wedding photographer when you started?

Daniel The hardest thing that I didn’t expect was the amount of business ethics one must possess. Starting a business is relatively easy. Thriving is another story.

IEPR What gear are you currently using and have you ever thought about switching sides?

Daniel I currently shoot with my Nikon D3 with a Nikon 50mm 1.4 and a Nikon 80-200mm 2.8. I’ve thought about switching to Canon many times. There’s a saying: If it’s not broken, don’t fix it. However I’m still curious to see what they bring to the table.
On a side note, it would be incredible to drop digital and pursue film photography more. It makes you more patient and it teaches you to shoot when it counts. One day I’ll own a Contax 645. One day.

IEPR How much do you think will change in the next 6 months?

Daniel Wow! To answer that question, I only have to look back six months ago and tell you how much I have improved since then. I’ve seen improvement in my work, the way I handle my clients, how I edit photos, and I am learning every day what it takes for this business to run successfully. So, I see my work being a lot better, I see myself booking more weddings, and communicating the way I want my brand to be perceived.


IEPR Tell us about one of your most favorite shoots/events that you photographed.

Daniel One of my most favorite weddings I’ve photographed was back in November. Let me revise that: Any wedding or engagement session that I super-click with my clients is GOLD to me. There’s a point where I lose inhibition and shoot from the heart. It enables me to be the best that I can. /Tangent. I shot my last wedding of 2012 in November. The bride and groom were perfect, and so was all of their family. While the wedding transpired there were dark ominous clouds all around. During their first look and portraits it didn’t rain. But during the ceremony it POURED. Thank God we were under a huge event tent. Every time we needed photos outside of the tent the sun shined brilliantly. I’d like to think the man above was looking out for us. Perfect light. Perfect couple. What more could I ask for?

IEPR For the person out there who is in your foot steps 3 years ago, what one piece of advice would you give them?

Daniel One piece of advice I would give for a person like myself is to not be too hard on one’s self. I know that I struggled with that. It can prevent you from moving forward, and really that’s the one thing that you need to do.

IEPR What plans do you have for 2013 that is different from 2012?

Daniel I have big plans for 2013! My first plan is to get outdoors more and have more me time. Live life how it should be lived. My second is to get more uncomfortable. When you get uncomfortable with your life and business, that’s when you begin to grow. My third is to travel, because there is too much beauty in the world to see. And my fourth is to have more personal projects.

Thank you Daniel for letting us be apart of your journey and we wish you continued success in 2013 and beyond!

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