New Blogger: Danny from JDM Zip Ties


IE Photo Rentals is proud to announce our newest addition to the FOCUS Blog….. His name is Danny and he runs a very busy website shooting cars of all sorts mainly in the Southern California… (Read More)

Canon 90mm 2.8 TS-E

Shot taken with 30d and Canon 8-15mm 4.0 L Fisheye

The Canon 90mm 2.8 TS-E is one of my favorite lenses for many reasons. Top reason is because I love macro lenses as they are typically outstanding performers when it comes to having high optic… (Read More)

IE Photo Rental’s new workshop space


IE Photo Rental is now offering a great place to come teach a workshop, a spot to shoot or conduct interviews and hold small events such as birthdays and other small celebrations. 650sqft including a… (Read More)

UWA on a Crop and Full Frame


Canon 30d with 50mm f/1.2L is comparable to an 85mm lens on full frame, which makes the 50mm focal range on crop ideal for classic portraits and lifestyle shots. Here at the shop, we get… (Read More)

Strobes and Generator Test


The other day, we pulled out our EU1000 Honda Generator to run it through a few tests. We set up in front of the shop with our gorgeous IE Photo model, Andrew. We had two… (Read More)

John FOB Movement’s NSX


Not a lot of cars make me freeze on the spot and make me hate myself more than the Acura NSX… why would I hate myself? Well mainly because I do not have one yet… (Read More)

Artist Spotlight: Daniel Cruz


Photography has magical powers. Have you realized this yet? Can you imagine how many lives have been touched by photography? For a growing number of young adults, wedding photography has become a new career path… (Read More)