IE Photo Rentals (“IE Photo Rentals,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over your information when you visit iephotorentals.com (the “Site”), reserve equipment online, or rent equipment from our location at 558 W 2nd St., Pomona, CA 91766.
By using the Site or renting from us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect information you give us directly, information collected automatically when you use the Site, and information from third parties who help us operate our business.
a. Information You Provide Directly
- Account and reservation information: name, email address, phone number, billing address, and account password when you create an account or reserve equipment.
- Identity verification: a copy or visual inspection of your driver’s license at the time of pickup, as required to rent equipment.
- Payment information: credit or debit card details used at pickup to pay for your rental and to authorize a refundable security hold. Card data is processed by our payment processors and is not stored in full on our servers.
- Deposit waiver documents: if you choose to provide them, documents such as recent pay stubs, mortgage statements, insurance documents, or a current college class schedule. These are reviewed only for the purpose of evaluating a deposit waiver and are not retained longer than necessary.
- Insurance information: if you elect equipment insurance through our partner Athos Insurance, certain information may be shared with them to bind coverage.
- Communications: messages, emails, or call notes when you contact us for support, questions, or quotes.
b. Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect:
- Device and browser information (device type, operating system, browser type and version)
- IP address and approximate location
- Pages viewed, links clicked, time on site, referring URLs, and other usage analytics
- Cookies and similar tracking technologies (see Section 5)
c. Information from Third Parties
We may receive information from third-party services we use to run our business, such as our reservation platform (Booqable), our payment processor, our analytics providers, and our insurance partner. We may also receive information from social media platforms if you interact with us there.
2. How We Use Your Information
We use the information we collect to:
- Process reservations, rentals, payments, deposits, and refunds
- Verify your identity and assess deposit waiver requests
- Communicate with you about your reservation, pickup, return, late fees, damage, or account
- Coordinate equipment insurance with Athos Insurance when you elect coverage
- Operate, maintain, and improve the Site and our rental services
- Send you order confirmations, receipts, and service-related notices
- With your consent, send you marketing emails, promotions, and updates
- Detect, prevent, and respond to fraud, theft, equipment loss, or misuse
- Comply with legal obligations and enforce our rental agreements and policies
3. How We Share Your Information
We do not sell your personal information. We share information only as described below:
- Service providers: we share information with vendors who help us run the business, including our reservation platform (Booqable), payment processors, hosting and email providers, analytics providers, and customer support tools. These providers are only permitted to use your information to perform services for us.
- Insurance partner: if you elect coverage through Athos Insurance, we share necessary information with them to issue and manage your policy.
- Legal and safety: we may disclose information when required by law, subpoena, court order, or government request, or when we believe disclosure is necessary to protect our rights, property, equipment, customers, or the public.
- Loss, theft, or damage: if rented equipment is not returned, is returned damaged, or is reported stolen, we may share information with insurance carriers, collections agencies, or law enforcement to recover the equipment or losses.
- Business transfers: if we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
4. How Long We Keep Your Information
We retain personal information for as long as needed to provide our services, to comply with our legal, tax, accounting, and insurance obligations, and to resolve disputes or enforce our agreements. Identity verification documents and deposit waiver documents are retained only for as long as reasonably necessary to support the rental and our records.
5. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to keep you logged in, remember your reservation cart, measure how the Site is used, and improve performance. You can control cookies through your browser settings, but disabling cookies may affect how parts of the Site work, including the ability to log in and reserve equipment.
We may use third-party analytics services such as Google Analytics. These services may set their own cookies and have their own privacy policies that you should review.
6. Your Privacy Rights
a. California Residents (CCPA / CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, disclose, and (if applicable) sell or share
- Request a copy of the personal information we have collected about you
- Request that we delete personal information we have collected, subject to certain exceptions
- Request that we correct inaccurate personal information
- Opt out of the sale or sharing of personal information (we do not sell your personal information)
- Limit the use of sensitive personal information
- Not be discriminated against for exercising any of these rights
To exercise these rights, contact us using the information in Section 10. We will verify your identity before responding, and we will respond within the timeframes required by law.
b. All Users
Regardless of where you live, you may contact us to request access to, correction of, or deletion of your personal information. Some information may be retained where we have a legal or legitimate business reason to do so, such as completing tax records, defending legal claims, or resolving an open rental matter.
7. Marketing Communications
If you have opted in to receive marketing emails or text messages from us, you can opt out at any time by clicking the unsubscribe link in any email, replying STOP to any text message, or contacting us directly. You will continue to receive transactional messages related to your rentals (such as reservation confirmations, pickup reminders, and return notices).
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. No method of transmission over the internet or electronic storage is fully secure, however, and we cannot guarantee absolute security. You are responsible for keeping your account password confidential.
9. Children’s Privacy
The Site and our rental services are not directed to children under 18, and we do not knowingly collect personal information from children under 18. If we learn we have collected such information, we will delete it.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the Effective Date at the top of this page. If we make material changes, we will notify you by posting a notice on the Site or by email where appropriate. Your continued use of the Site after the updated policy is posted constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:
