As a specialist in the small business world, I often see the good, the bad, and the ugly. We run into a lot of photographers that don’t focus on marketing don’t know much about marketing, or don’t even see the need for marketing (ah!). Now this isn’t much a surprise since creatives focus on their craft, but as operating businesses and business owners, you need to wear all of the hats of your business (ie accountant, marketing director, editor, manager, etc). Having business skills is necessary for your business and marketing your photography business.
Of course with those skills, comes time or money or even both. People got to school for it or you’ll have to sit down and learn it for yourself. And I think there’s a lot of misconceptions with marketing. It seems to leave a bad taste in our mouths…And with photographers, approaching marketing is like a getting out a sink hole but the more you struggle, the further down you drop, and eventually give up. A little extreme, yes, but it sort of paints a picture.
The typical cases we see are photographers that spend a lot of money and time with missteps because they don’t know what to do, or others tht don’t have a large budget (or even a budget at all) and assume that marketing does nothing but annoy people. Photographer and educator, Jeff Rojas, has just put together a video showing you how to market your work for under $50. It’s not one of those things where you just have to print and buy, but also points to think about and take action.
He talks about branding, being personable, joining some organizations, blogging, and more. It’s well worth the 5 or so minutes.
We see great things happen to photographers that combine their work with business skills. What I also suggest is getting around to acquainting yourself with SEO, or search engine optimization. It’s tedious, but now makes big differences for photographers with Google’s new algorithm changes. SEO gives you results that you can track.
Let us know what you think about the video? Which hat do you wear the most outside of photography?
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